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Email marketing used to be a rather blind action in which a bulky mass email would be sent out to what were deemed to be businesses that might be interested in the emailing company’s products and services. Unfortunately, there were very few ways to actively gauge the effectiveness of the email campaigns before relatively new technologies such as analysing B2B email marketing software and Customer Relationship Management (CRM) systems. This meant many potential customers were lost simply because the insufficient software could not log or track the reactions of B2B leads to the email campaigns.

However, the modern business world now enjoys the increased precision and improved data handling capabilities of analysing B2B email software and CRM systems. Initial responses to marketing campaigns can be categorised and ordered in relation to the strength of their potential as a future customer.

Many companies will use the advertisement of a particularly exciting product or service within the email of their marketing campaign to catch and hold the attention of their prospective customers by highlighting the quality of the products and services their business can provide. It is wise to incorporate interesting forms of media within the email in order to make it more interesting for the reader. Unfortunately, many marketing emails are deleted without being read, so including something like a product demo video to engage the reader is a smart move.

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To generate massive amounts of traffic you have to ask yourself if you would prefer to pay money for instant traffic, or if you would prefer free but long term traffic. Unfortunately there are no free internet marketing lead generation strategies that provide instant traffic for free, so you need to make your choice.

For instant traffic the two most effective methods are banner advertising and pay per click advertising. Both of these methods allow the advertiser to build up a list of targeted leads in a very short amount of time.

Banner advertising simply requires you to find targeted websites that your ideal customer would visit and to contact the site owner or advertising department. It is extremely important though that you check if it is a website that gets a lot of traffic by visiting Alexa.com to check it’s ranking.

Make sure the banners are placed above the fold and that they stand out and attract interest. Don’t use pictures of sports cars and money flying around the air, or anything that looks like it is full of hype. You can easily find professional banner designers by looking through outsourcing sites such as Elance and ODesk.

Try to negotiate to pay a fixed monthly fee instead of paying per impression or per click. Paying per click or impression can get very expensive, particularly if you are a beginner who doesn’t really know what they are doing.

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hen we think of online lead generation or Internet leads our thoughts drift to Google AdWords, landing pages, and Web forms. But, is there an easier way? Maybe customers that are already at our finger tips, ready to be found.

This is the big opportunity in social media. It’s like a huge database being constantly filled with customer needs, wants, pain, and preferences. They tell you how to contact them and exactly what they are passionate about–a sales person’s dream.

Don’t be distracted by all the marketing nonsense surrounding social media, focus on the data in the channel. Learn to search for sales leads that are already there, not trying to generate ones out of thin air.

Searching Social Media Content

Finding sales opportunities in the sea of disconnected social media tools and networks used to be complex. Not so anymore. A little time spent practicing with Google Advanced Search can bring you all the sales leads you can possibly work. However, you do need to practice and refine your social media search techniques.

Start by thinking like a customer, not a sales person. Stop using your language and use theirs to develop your searches. Think through the characteristics of your ideal sales lead.

Here are some ideas to fuel your quest for opportunity, search for:

• Competitor’s names, products, and sales people
• Common problems your product solves
• Frequently asked questions you get on sales calls
• The names of influencers in your industry or market