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Thirteen Point Cheat Sheet For Generating Leads Online

Here’s my cheat sheet for generating leads online:

1. First you need to know how much you can afford to spend to get someone to join your email list.

a. After people opt in, you’re going to present them with an immediate offer, either on the thank you page, or the page after they confirm their email.

I’m going to call this “sale 1.”

b. Count the total revenue generated from sale 1, including upsells and downsells.

This is the KEY. When they buy sale 1, it’s critical you immediately have upsells and downsells.

You have to calculate your own numbers.

2. Critical points for your name capture (or squeeze) page

a. You need to be capturing 10% to 15% minimum. Some of my friends take this up to 30% on ppc traffic. I’ve heard higher figures but they are probably from traffic other than ppc.

b. Use a tested headline

- Scan your subject lines for something that did well and pull from it for the squeeze page.

- If you have pay-per-click ads running, take one that did really well and turn THAT into a headline.

- Model other headlines you KNOW are working well

- Look at the posts in forums in your market with very high views.

Borrow those subject lines — creatively. Model don’t steal.

c. If you can put together a hot screen capture video or real video, this will likely increase opt ins.

d. Make sure your opt in box is above the fold of the screen, so people don’t have to scroll to get to it.

3. Adapt your squeeze page

a. Search stuff on internet a lot and bookmark ALL squeeze pages you find. There are still MANY out there that are working.

b. Look to see if the successful squeeze pages have links to content, privacy policies, contact info.

4. Start a swipe file

a. Save squeeze pages to a squeeze page folder

b. Save hot sales letters to a sales letter folder

c. Save great ads that you keep seeing over and over to a PPC folder

d. Save awesome screen capture videos to a video folder

5. Run the numbers for pay-per-click

If you can spend $2.50 to get an opt in, and 1 out of 10 clicks opt in, then you can spend .25 per click.

If you can’t realistically get your traffic for .25 click, then tweak your numbers.

- Add an upsell

- Add a downsell

- Add video to boost your conversions

- Do something else to improve your numbers.

6. Test banners on the internet

a. Banners are a goldmine if you can get ones that convert.

b. If they work, test them on Adbrite.

7. Buy banners on forums

- Forums can be a little goldmine

8. Buy banners on highly targeted blogs

9. Track everything

10. Know your tracking software in and out.

- If you can pass variables to it, learn what this means and how to do it.

- Learn about sids, tids and the other tracking suffixes

11. Have a GREAT freebie

a. The freebie you offer on your squeeze page is ALL important

b. The title is everything

c. You can offer something as simple as a 1-page report.

d. Steal from your winning subject lines and ppc ads for the title of your freebie.

12. The more robust your back end, the greater your freedom for generating leads on the front end.

a. Start a back-end swipe file where you save product ideas for back ends that others are using.

b. Create a back-end swipe file where you save videos and sales letters for back-end products.

c. Study back-end revenue generating sales letters, videos, webinars and teleseminars. Get the recordings and save them for reference.

13. If all else fails, sponsor teleseminars and webinars where other sell their big ticket back ends and you make 1/2.

Finally a GUARANTEE TO ONLINE SUCCESS! This is like nothing you have ever seen before! Put your skepticism aside and take a peak behind the curtain of online success. .

Whether you are a looking for sales leads, job leads, or anything in between, you might be looking for low cost leads generation methods. In that case, hiring a professional might be out of the question. This is their job; therefore, they charge a high rate. If you are looking for personal leads or even ones for your small business, you might not have a lot of money to spend. In that case, you want keep reading on because I am going to share some help tips for you.

So what are some of the ways that you can get low cost leads generated?

Find Targeted User Interactive Websites Online: Online marketplaces, online classifieds, online forums, and so forth all fit into this category. Basically, what they are is websites that enable internet users to post and share information. This is a great way to find job or sales leads. Remember, these leads are anything you want or need; it could be a product or service you were looking to buy or someone else who is looking to buy a product or a service that you have for sale.

These websites enable low cost leads generation because they are free to use! Moreover, all you need to do is search the website for what you are looking for. So lets say that you run a local lawn care business. You want to find local customers to target. So do a search on Craigslist. You can find people who are looking to buy a lawn mower (they could use your services until they get one), people who are outright looking for someone to mow their lawn, and so forth. Since you are looking at the actual website and not just getting a list of sales leads (with names and numbers) you can see exactly what makes them a good lead for you.

Use Leads Generation Programs: These programs are commonly referred to as desktop leads finders. You know how I just told you that you should search online classifieds, marketplaces, and more? Well these programs search them for you all at once. So lets say you do that above mentioned search for a “lawn mower.” You are searching maybe Craigslist, Facebook Marketplace, and much more! It could be thousands of websites! Moreover, you do everything right from the program window. This means you can see the headline, click on it for more information, see the actual listing in the window below, and even send a reply via email!

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Website lead generation is a powerful process for creating success in network marketing while leveraging the power of the internet. Leads are the lifeblood of successful network marketing businesses, by following a proven system you can master website lead generation, generating an abundance of high quality targeted leads for your business.

Follow these five tips to start creating quality leads for your business today.

1. Build a strong foundation. To create leads for network marketing you are going to need to build a foundation online. Personalized landing pages where people can actually opt in and become a lead are key. You can either start a personal blog or website, or use social networking and web 2.0 properties to build your foundation and point these sites to your landing pages. The more value you are able to offer in your free content, the more likely your readers are to opt into your list in exchange for more information from you.

2. Implement an email marketing program. An email auto responder is an important component for website lead generation. This is the email marketing program that you will use to keep in touch with your leads, sorting and filtering through them on auto pilot. There are many email auto responder programs you can choose from; AWeber offers the most in my opinion. Again, in your emails to your list stay focused on offering value and you will build better relationships and generate more sign ups in your business over time too.

3. Push the Free Line: By offering some sort of free training or proven system that your target market is interested in, you can trade this information in exchange for an “opt in” where people will give you their contact info in exchange for more information from you. Your email auto responder will automatically deliver the info, and you will be building your list with new, free MLM leads.

4. Drive Traffic! Website lead generation only works when you have unique visitors who are interested in what you are offering. Optimizing your site with keywords to submit to all search engines is a start, but for long term success you will need to choose one of many marketing strategies available that work for you.

5. Content and Conversation. To create traffic, and people interested in what you are offering, it really comes down to offering what people are looking for, and bringing value into their lives. This valuable content is the best way to brand you as a leader, and in network marketing being perceived as a leader is key to generating new sign ups in your business. Consistently offer value through article marketing, social networking, videos and you tube, e zine or classified ads, and others, always linking back to your lead generation website, blog and landing pages.