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Internet sales lead generation for your business can easily be accomplished whether you have a content marketing website or not. Although a website gives you a more robust presence online, you can combine your ebook lead generation with either an effective email marketing campaign or a robust social media presence to connect with prospects and customers, and to increase your sales.

There are literally hundreds of tactics and methods for generating leads through the activity of the search engines, however the methods I share below are simple ways for spreading your marketing message through ebooks that are found by the search engines.

Just a few years ago, PDF documents were part of the Invisible web and their contents were not readable by the search engine programs. Thankfully, that is a thing of the past and most, if not all search engines today can read and index PDF content. Here are some of my best ideas for getting your ebooks to do your search engine lead generation for you.

1. Make Sure Your PDF Ebooks are Search Engine Optimized

This simple tip can help you generate many times more leads and clients from every single ebook. Start by making sure that the “file name” of your PDF or other ebook document includes valuable keywords and keyword phrases. You can then optimize your PDF for SEO by populating the PDF document properties sections with your information and other valuable keywords.

2. Make Aggressive Use of Content Sharing Sites

The best content sharing sites have fairly high page rank and have their content easily indexed and ranked highly by the search engines. Some content sharing sites also have mechanisms for suggesting your ebooks to people reading related content, or having users vote up your content and increase its traffic and its search engine popularity. This means that you can get direct traffic from the search engines and from the content sharing site.

Some popular content sites include DocShare.com, SlideShare.net, Scribd.com, DocStoc.com, and Calameo.com among others.

3. Distribute Your Ebooks Through Online Influencers

Contact selected influencers within your niche and in your social network and offer their subscribers and followers semi-exclusive access to your ebook (or even limited time access). Semi-exclusive access means that you let them know that your clients and subscribers as well as subscribers of a few other influencers will be offered that ebook as well. If you choose “limited time” access, you could tell them to share a link to a content sharing site where you have the document uploaded “for a limited time”.

4. Unpackage Content For Article Marketing Directories and Other Sites

Just because your content is in an ebook format doesn’t mean it has to stay in that format. You can unpackage your content for distribution on content sharing sites like article marketing directories and social sharing sites. This allows may allow you to leverage other features of the websites in question. Note that some article marketing directories (like EzineArticles.com) will not approve pre-published content – so you might want to go there first and get your content approved there before distributing on other sites like Hubpages.com, Squidoo.com and even Facebook Page Notes.

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Low cost lead generation and honesty are essential. I’m not saying be flimsy. I’m suggesting you learn how to be completely real.

How about a brief explanation?

On your lead capture pages you want to be strong. You’re going to stay away from “I’d like to invite you” or “When You’re ready please” take this free thing of great value that you have to offer.

How uninspiring.

Making people feel confident in you is key to being able to help them. It’s important, just like your completed sales funnel and keeping you costs low. (This is low cost lead generation after all. If you want leads you’ll have to do it right.)

“I know you need what I’m offering, so fill in the form below and I’ll take good care of you.”

It’s important to make those kind of hefty promises and then keep them. That’s what I mean by being totally real. If you make huge promises but you don’t know that you’re keeping them on the back-end then you’ll be found out and your reputation will spread.

You are most certainly in a position to make strong promises. Particularly after you’ve already created your training and sales funnel and you know exactly what you are offering to the public. You’re teaching free traffic and low cost lead generation. It’s simple, and you are a teacher of it.

I’ve found that it takes watching a training video about 7 times to really grasp the whole thing and teach it. Here’s what I do – I watch it once, then I watch it as I create my own version of it. Follow those guidelines and by the time you’re finished making your own training you will know exactly what you are talking about.

Another low cost lead generation mastery tid bit: know what you’re talking about! Speak with authority (didn’t I say that already?). The best time to create your own training is when it’s right there, fresh in your mind, while your blood is rushing and you feel excited that you understand this stuff now.

Pretty soon what you’ll find is that you have created a series of training videos that fit together in sequence to teach your potential business partners (leads) how to duplicate you, thus generating a relationship of trust and giving them a great reason to join your team later.

We’ve discussed a little bit about low cost lead generation now. But we really need to talk about turning those leads into members of your growing team and helping them duplicate you.

Honestly, I don’t think I can say it any better than this: make it easier for them than it was for you.

I’d like to recommend you put some thought into that. What does every network marketer want? They want it to go fast and they want to put very little work into it. You have the power to give them both. You’ll have to make sure they know that “very little work” doesn’t mean no work at all, but they are welcome to ride the coat-tails of your credibility in order to gain their own.

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Content is king on the web because content is information. People love information and search engines want to make people happy. Feed the search engines good content and the search engines will bring you people, just like one big happy family. It’s easy-sort of.

1. Find your niche. Pick a manageable topic that will serve as your website niche. A search engine friendly website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one-and I do mean one-main area that will serve as your niche.

2. Do Keyword Research. Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools:

a. Google Keyword Research Tool – Free

b. Wordtracker – Free Trial (I find that it’s a bit overkill for typical SEO jobs)

c. Yahoo Keyword Tool – Gives precise numerical activity of searches

The goal of your keyword research is to obtain a list of keyword phrases elevant to your website’s theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be.

Tip: Google’s Keyword Research Tool allows you to Add your keywords to a list and export them into an Excel file.

3. Determine Main Keyword Phrase (Main KP). First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get higher ranking than the ones with no searches.

Second, rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well.

Choose the keyword phrase to be the Main KP of your site that does all of the following:

a. Has the most searches with the least competition

b. Accurately describe your web site’s chosen theme

c. Describes your product or service in a very common way

d. Includes your main geo-target (city, state, country)

4. Determine your secondary Keyword Phrases (secondary KPs). The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website’s content. In fact, these secondary keyword phrases will later become the Main KPs of the interior pages of your Web site.

5. Choose topics of interior web pages. Start writing the content of your web sites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. I suggest starting with only 3-5 pages when you first launch the website. You can always add more pages later.

6. Start writing interior pages. Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it’s facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google’s penalty triggers.