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Viral web video marketing is quick to do and easy to watch. More importantly it brings in the cash. At one time, kids, when they wanted to say that something was really impressive, they would say it was “nuclear.” When Michael Jackson wanted say he was really cool, he said he was “Bad” or “Dangerous.” These days, when small businesses (and some large ones that want to prove that they are as nimble as small businesses) want to say that they want a genius way in which to ambush the market, they say that they want to go Viral.
Viral marketing is where you try to put your company’s name out there in a way that doesn’t even warn anyone that you’re doing any advertising. At one time, product placement in the movies used to be a viral video marketing concept. Nowadays the main medium is YouTube because it is the second biggest search engine.
Small companies spend a lot of time thinking about what they can do to put the word out there in a viral fashion using video. The hope is that the whole nation will begin talking about the crazy video they just did and they will get millions of dollars’ worth of free publicity on their way to the big time. The thing is though that there is no telling what the market will really do when they see your viral web video marketing campaigns and ideas. Some web video marketing campaigns get no attention at all and others go viral.
There are few things that affect how well a viral marketing campaign gets off to a good start. The first thing you need to do is to effectively seed the video you have prepared. This is where you give the finished video to all your friends, family members, employees and anyone else you can think of. You seed these people with your viral content they then spread the word and provide links to your video. You have in the meantime put the video on YouTube and other video sharing sites. The hope is that the visitors or viewers will begin to respond in some way and begin talking about your video with their friends.
With viral web video marketing campaigns timing is everything. Let’s say that you choose to put your viral web video out in the middle of the night or at 9 AM when everyone’s rushing to work or elsewhere. It can be quite a while before anyone gets to check their personal emails or messages. When they finally do, they see that the story is 10 hours old and they don’t want to look behind the curve in posting it. Viral content is like soda. It comes with a very short shelf life once opened. Try to get your content out when everyone’s likely to read their messages and go straight away to watch the video. Try a weekend for example.
You want to reach the widest possible audience with your viral web video marketing campaign – not just people who will buy your offer. In other words, you’re not actually doing advertising as such but rather an attention seeking mission. If you’re looking for the maximum spread, you want to produce a video that will appeal to the widest possible audience.











