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Unless you’ve been living on another planet, you would be aware of the popularity and influence of Facebook today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

It’s Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favours from social media users and will get largely ignored and even bad reviews.

What social media is used for is for building relationships with potential clients. There are several ways you can go about doing this:

- you can post helpful information (links) where you help them solve a problem
- you can personally chat with them and assist them you can create content addressing the needs of users and posting it

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you’re the real deal and before you know it, people will become interested in what you have to offer in terms of products and services.

Of course, the things you share on social networking sites such as Facebook shouldn’t be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there’s more. Offering free stuff is great for getting attention too.

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good way to get websites noticed on the Internet is use Facebook as a marketing tool. There are two main ways in which this can be accomplished. These are paid advertisements and free advertisements.

Both types of advertisements allow you to place an image alongside the advert itself. To maximise the success of your advertising campaign, it is a good idea to take full advantage of this, and include an image that is eye-catching but also relevant to your advert.

If you are serious about advertising, then using the paid option, or a combination of both options, is the best way to go. If you are advertising a personal site or something similar, then the free way to do this is to post the link, along with some descriptive information, across as much of the Facebook system as possible.

To do this you need to post your site’s details on friend’s profiles, relevant groups / pages and also on any profiles with a large number of friends, for example, those profiles that belong to popular nightclubs and venues.

If doing this, you must be especially careful not to spam the system, as this is frowned upon by Facebook and could result in your account being suspended by them. It is important to note that posting on too many pages, too quickly, can have the same effect on your account.

If you decide to use paid advertising, one of the good things about Facebook’s paid system is that you can target specific countries and even specific age groups, meaning that you increase the chances of your advertising campaign being as successful as possible.

A useful feature of Facebook paid advertising is the Suggest Advert feature. This works by scanning the target URL and reading some of the content, either through meta tags (if present), or from the first few lines of text found.

There is also an option to set a daily limit for advertising, as well as options on whether to run the campaign continuously or for a set amount of time. If running continuously, be careful not to forget about your adverts, as otherwise you could end up with some extensive billing charges from Facebook.

Users have a choice of either CPM or CPC advertising, the best choice out of these two differs depending on your website. It is important to note that both cannot be used at the same time on a single campaign, meaning that if you want both advertising types for a site, you need to create two separate advertising campaigns in order to do this.

Facebook sets the advert type to CPC by default and automatically chooses a bid for you, however, this can be changed using the advanced options feature included on the Create Ad page.

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Getting ahead on the web with online marketing is essential for success!

Knowing just how to use the latest social media strategies are possibly one of the most innovative and cutting-edge ways to keep ahead of the rest!

Many online marketers do not really use the power of Facebook marketing and this can prove to be a vitally missed opportunity!

Here are 7 Facebook marketing tips that can keep you ahead of the competition:

1. Facebook currently has over 500 million users worldwide. If Facebook was a country it would represent the 4th largest on the planet!

2. Only Google has more traffic on a worldwide basis but just recently it has been stated that Facebook gets more daily traffic than Google in the USA.

3. With over 500 million users you are in a superb position to market your products and services to them.

4. By creating a profile and fan page you will be able to interact and engage with your friends and fans which is all free marketing!

5. It has been estimated that millions of people become fans on a daily basis! By creating a fan page you will be able to promote your products and services to a niche target audience.

6. By becoming a leader and the “go to” person you can quickly establish yourself as a leader by branding yourself using Facebook. Once again by interacting and engaging with your friends and fans on a daily basis will quickly reveal to them that you are knowledgeable about your product or service. It can become very personal as you will be a direct point of contact and in so doing build your brand.

7. Use Facebook Ads to also build your brand online. You can place a paid display advert which will show up on Facebook to a niche targeted audience who have suggested that they have similar interests pertaining to the advert you have placed. This is very powerful because you will be able to market and segment your audience more specifically.

Facebook is an excellent tool to use for marketing. By harnessing it’s immense reach can prove to be very advantageous for people starting out in the online marketing industry or even seasoned professionals. It is the place to be right now!