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When it comes to social media and utilizing its awesome power, Facebook, which has somewhere around 600 million members, has created three major marketing tools. Each and every small, medium and large business should learn how to utilize these Facebook marketing features to create a strong presence on the web, increase sales and refine and expand brand recognition.

In this article, we’ll look at each of the three types of tools and consider how they can best be used. When businesses are able to mount a three-pronged marketing push using each one they can really start to reap some major rewards.

Facebook Fan Page

The Facebook Fan Page acts as an anchor for your business. It’s the place where you can post blogs, get information out to your Facebook Fans and back-link to your primary site. You can also customize your Fan Page, giving it a unique look and creating special pages.

This is a fine tool for building a social media community and creating groups that you can target with your ads and deals. Use your fan base to determine your demographic and to consider if it’s possible to increase your market share within that demographic and expand your presence by connecting with other groups. Keep the content fresh and people interested.

Facebook Ads

If you’re a member, you’ve seen Facebook Ads and chances are there are certain ones that you remember well. Ads on this social media site can be an effective way of marketing your products or services.

Ads include an image and 135 characters. Although the advertisements are relatively small, they are extremely powerful. There are various elements that go into a successful Facebook Ad; these include:

· An appropriately eye-catching image

· An effective headline (around 20 characters)

· Great copy (around 60 to 70 characters)

· Your URL (around 20 characters)

· A solid call to action (around 20 characters)

· Price of product or service (10-15 characters)

To be effective, ads need to be focused, interesting and accurate. Dynamic copy that does not waste words and a powerful image can increase the traffic to your site quickly.

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In January 2009 as Facebook ranked as the most used social network service based on the number of monthly active users, it is being eyed as an effective tool or as a good media and as a marketing strategy. In fact, Facebook Marketing is now a trend in transparent marketing and internet marketing. At present, Facebook has over 600 million users which is a large playing field for marketing industries.

The source of Facebook’s revenue is primarily from advertising. Do you know what company is Facebook’s exclusive partner? It’s Microsoft. It’s one of the reasons why one can make use of Facebook as a Marketing media.

With Facebook, consumers are in the advantage as the sellers cannot lie to them. Facebook as a channel, they can understand exactly and inquire from the source about the things or items being sold and other things they expect from the subject. Otherwise, consumers may just ignore it. Part of Facebook machinery is the Facebook Beacon. This is an advertisement system that sends data from their websites to Facebook. Exciting isn’t it? So through sharing, one Facebook user is actually allowing other websites to advertise them by passing one message or page from one friend to another.

By this kind of marketing style, it allows brands to connect with their target market through Facebook. At first most of signature brands and other industries believe that social networking would slow-down their market but now, Facebook has become a more effective way of advertisement and seriously, a more effective inter-action of seller and client. In virtual world and social media network, brands allow themselves to invade a larger market. People who browse the web are susceptible in seeing the ads, thus are more accessible and inexpensive in the sense that they do not have to pay air-time for television advertisements. Facebook marketing is actually a good way for earning goodwill, trust and loyalty.

So what you must do is to create an advertisement page to reach clients and create a better field for customers. You can have creative online advertisements, discounts, and other promos to reach consumers immediately through the web. In this case, consumers will tend to prefer your brand to other brands. This is an advantage that only those who are connected with Facebook marketing would enjoy, thus it is suggested that you maximize you networking media presence and strategies.

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Almost everyone has a Facebook account these days. Are you using yours in a way that will help grow your business or diminish it? Are you using the right Facebook marketing strategies that can significantly increase your online business? If you are using your Facebook page to play FarmVille and games you are missing an incredible opportunity.

Facebook is second only to Google with well over 500,000 visitors each day. What an incredible opportunity to connect and interact with like-minded people. The problem is, many new to social media are confused by the choices Facebook offers. Should they have a personal page, a fan page or perhaps a group? Let’s talk about that.

You first must have a personal page. Only after you have built a personal page can you build a fan page or have a group. You can have up to 5000 friends on your personal page. Because your page is personal and requires a user name and password to access it, the search engines do not index content on these pages. Obviously you want your content indexed by the search engine. Here’s the rub, most people who” like” your fan page never return. It’s much easier to get responsive interaction on your personal page then it is on your fan page. Therefore I recommend you actively post on both pages.

A fan page has a few things going for it. Not only do the search engines index the content on your fan page, the look of your fan page can be customized as well. You can carry on with your branding seamlessly. It’s a good idea to include an opt in box for your giveaway to bribe fans to subscribe to your mailing list.

A FB group is a great way to interact with a specific groups of people. Because it is private, only those within that group can see or access it, therefore it is great for a forum type environment for clubs and organizations. To join a group you must be invited. Google does not index content from groups.

Regardless whether you use your personal page or your fan page for your business you must build relationships, connect with people. engage and interact with them. Be an encourager; inspire others to be all they can be. Share your blog posts, give them helpful tips and hints. If you’re posts reflect a giving nature; that you truly care about others you will fill your stadium with friends and fans.

While it is important to interact with friends and fans throughout the day on a consistent basis, you can’t spend your entire day on social media. Sites like HootSuite, TweetDeck, SocialOomph and Posterous will help you organize all of your social media networks in one place, allowing you to view your streams and walls, sort and view your lists and schedule your tweets and posts in advance. This means you are free to be productive in your business, but still be highly active on social media. You will then only need to pop in and out for just a few minutes a few times a day to respond and interact with others.