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Creating a Facebook fan page as a Facebook Marketing tool is something that more and more businesses are continuing on to. Here are a few pointers on what to do to get your fan page to work hard for you.

Information and Content

One of the most common mistakes businesses make is thinking that their potential customers are visual creatures who are just looking at pictures or videos and can be enticed with glitzy landing pages. But what people are actually looking for is relevance and credibility. Visitors to your page are likely to interact with you and your product or service and stay longer on the page when there’s plenty of great information about the business and lots of really good and relevant content for clients to consume.

Depending on what type of industry you’re in, the information in your Fan Page can be as formal or informal as you like. This can be corporate or creative, concise or playful, long or short. Just make sure that everything placed there is not only factual but likely to be really interesting to your customer. As an added step, you can also make your Fan Page as keyword rich as possible so Google and other search engine can easily find your page.

Choose A Great Name

Keywords are an important part of Facebook Marketing. When you are choosing a name for your Facebook fan page, try to use keywords in the page title. There is nothing to stop you from using your company name followed by a descriptor. For instance, if you have a company name such as ABC Painting, you could name your fan page, ABC Painting and Decorating Gold Coast.

Or if, for instance, your business name is already taken, then add a descriptive term in your Facebook name to differentiate it. For example, if Beef & Beans is already taken, then add a geographical location such as Alabama’s Beef & Beans or Beef & Beans Alabama.

Choose your name carefully. Once set up you can never change it.

Place Backlinks

Whenever you have the opportunity to use your Facebook URL, take it. There are several outside sites where you can place your URL. You can place it in your company’s email signatures or in the employees’ email signature. You can also place it in your official website or on other social networking site accounts. Create a blog, and add keyword-rich articles so that they can be easily searched by search engines. For maximum effect link your blog to your Facebook Fan Page

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Facebook Marketing is an excellent book by Steven Holzner. It caters for people who wants to embrace social media like Facebook to expand their reach to millions of potential customers either worldwide or locally. It is easy to read with lots of screen shots and illustrations as guide on how capitalize on Facebook to take one’s business to the next level.

Chapter 1 offers useful suggestions on how to get started with Facebook and explains the key features of this site.

The next two chapters introduce Facebook Groups and Pages, and explore how it may use it for marketing purposes without being accused of spamming. It offers useful comparison between Groups and Pages, and how to make it spread like virus.

Other useful marketing features of Facebook covered in the book include:

(a) How to host events for business promotion purposes.
(b) How to advertise in Facebook and how to bid for ad presentation.
(c) How marketplace works.
(d) How to conduct polls.

Chapter 6 illustrates how to optimize and monitor advertising for the target audience. There is also a section on selection of keywords.

The last two chapters cover Facebook Applications and how one may use it for marketing purposes. In this regard, it offers useful tips on how to use Facebook Pre-built Applications for advertising and how to gain exposure through applications. There are also detailed descriptions on how to develop your own applications in Facebook. Whether you are technically inclined or not, this chapter is excellent for bringing ones social media skills to the next level.

In conclusion, Facebook Marketing by Steven Holzner is excellent read and is a must-have for any marketer.

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Facebook is one of those cutting edge strategies that you’ve got to pay attention to if you want to prosper online in your business. Currently, Alexa ranks Facebook the number three website on the entire internet over the last three months. However, this month (September 2009) Facebook is rated #2, passing up both YouTube and Yahoo. The fact is, that the there is not a hotter social trend on the whole internet, and you should be taking advantage of it as much as possible. What I wanted to do is give you some tips and insights into how I personally use Facebook, as well as give you some references for some great information that will help your Facebook promotional efforts.

So what’s the guiding principle behind marketing successfully on Facebook? It’s simple, you just have to realize that social networks are there to do just that, socialize. People don’t want to be badgered by business offers on their Facebook accounts again and again. I’m constantly annoyed on Facebook by people who send me ‘opportunity of a lifetime’ messages, and you probably are, too. (If that’s you, do us all a favour and stop it today.)

So what you want to do is just be on Facebook to really connect with people, and to benefit them in some way if you can. If your goal is to benefit people and it comes across in your marketing, it’s fine to send out marketing messages on social networks, and it’s not annoying, either. ADD VALUE before you do anything, and people will instinctively be attracted to looking at your business offers on their own.

This concept doesn’t just apply on Facebook, it also applies in life. Haven’t you been pestered by that annoying guy in Church, or in a business meeting who’s just out to get a sale? Well, I certainly have. It’s annoying, much in the same way as it is to be spammed on Facebook by offer after repetitive offer.

Before I get too far into this, I want to be clear. Now Facebook isn’t my main promotional strategy, but I do use it often. What I use Facebook for is simple, I connect with the people who opt in to my newsletter by finding them on Facebook and saying hello. By performing the simple act of connecting with my subscribers, I sell twice as much product as I did from the same amount of people, because they relate to me on a more personal level. Simple, isn’t it? All I do after that is just respond to people who send me messages. I don’t really go out of my way, I just respond to personal emails a few times per week.

It’s amazing how few business people there are out there who actually take the time to connect with their customers. Using this strategy, I’ve made quite a lot of money and connected with some really cool individuals. Test it out in your own business, I’d like to know how it works!

Just keep this next idea close to your heart, and you’ll prosper online with Facebook. Give abundantly, and you’ll receive abundantly in return. This IS the way attraction marketing works. Perhaps I’ll see you on Facebook.